Basic information: “I want to be alive”, pleaded Mobilplus. So we turned into a blue fairy and made that happen. The mobile phone and electronics seller got a new e-shop, identity and marketing strategy–all based on extensive analyses and user testing. A really nice touch to the e-shop is a personalized filter that, with the help of a mascot, Mr. Smart, helps indecisive customers to choose an item specially tailored for their needs. This friendly approach makes Mobilplus different from the competition.